scent of women :: essays research papers fc

The scent of women   Ã‚  Ã‚  Ã‚  Ã‚  It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women’s magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women’s perfume in order to appeal to the different types and personalities of today’s women.   Ã‚  Ã‚  Ã‚  Ã‚  Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique’s perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique’s perfume, â€Å"Happy,† shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says â€Å"Clinique happy.† Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for â€Å"Simply,† found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the â€Å"Simply† perfume set on top of a table with a woman’s fingertips lingering on top of the bottle. This ad doesn’t even use a woman’s face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a golden skin tone color, which shows a very simple lifestyle. The woman’s fingers show no trace of a manicure or glamorous looking nail polish. It just shows a woman’s bare, yet beautiful hands. Also, the fact that the table used in the ad is made of wood, this shows of simple living. The ad uses wood that reminds readers of nature and not marble and glass.

Studying English Language

1. Studying English language in an English-speaking country is the best but not the only way to learn the language. Do you agree or disagree with this statement. Some people believe that the students have to go abroad to study English while other people claim that beside learning English in an English-speaking country, there are a number of ways to study this language. I am strongly persuaded by the latter idea by the following reasons. First of all, it cannot be denied that learning English in an English-speaking country have many advantages.While overseas, students will have opportunities to practice listening and speaking with British people, which is conducive to the development in using language. Moreover, by dint of living in foreign countries, students can also experience the culture first-hand (have first-hand experience in foreign culture), which is a great help when trying to understand the language. For example, living with the native family will provide the students oppor tunities to discover about new cultures and customs. Besides this, if student attend language full time, teachers will be native speakers.In that case, not only will student’ speaking and listening skills improve but the attention can be given to develop reading and writing skills. However, the fact has shown that, most students in non-English-speaking countries often study English at secondary schools, sometimes at universities. Although the spoken English is not usually of a very high standard, the knowledge in grammar is often quite advanced, which will be good basics to perfect language ability in the future. It is obvious that the more technical science upgraded the more ways students can approach the knowledge worldwide without going abroad.Equally important, learning English basics at secondary school is much less stressful than studying language while overseas. The statistics have shown that students’ living at home does not have to worry about troubles such as finding accommodation, paying for their study and living cost and trying to survive in a foreign country where day to day the living course much stress. In brief, while going abroad is a good way to approach the native language, studying at home also become more and more useful to enhance the English abilities especially in the basic skills.

Discuss the importance of Roman construction

Roman architecture is a fusion of Etruscan elements and traditional Greek. Horizontal beams are supported by columns and arches are developed. The arch is further developed into dome. The basic building materials are stones, highly expensive marble and developed concrete. Colorful chips of stone inset into the cement are widely in vogue. One can see in Roman homes mural decorating floors, grottoes in geometric and pictorial designs, on walls. Different regional tastes, choice of the patrons dominates the scene of Roman Architecture.It goes to the credit of Roman Engineering that concrete for building practices is adopted The style relating to designing and construction of the domes, can still be seen in North America and throughout Europe. The finest example of Roman Architecture is the Roman Colosseum, the well-known amphitheatre in the world. It is also known as Amphitheatrum Flavium, after the dynasty of Flavian. â€Å"Construction was initiated by the Emperor Vespasian around 72 AD. His son Titus reigned over its completion and the official opening ceremonies, about 8 years later, in 80 AD.The huge theater was originally built encompassing four floors. The first three had arched entrances, while the fourth floor utilized rectangular doorways. The floors each measured between 10, 5-13, 9 meters (32-42 feet) in height. The total height of the construction was approximately 48 meters (144 feet). The arena measured 79 x 45 meters (237-135 feet), and consisted of wood and sand. Nets along the sides protected the audience. † (The Colosseum ) The spectator capacity is between 45,000-55,000. Travertine is outside, and tufa and brick in the interior.Each marble block used for the main pedestal weighs 11,000 pounds. They are held together by metal pins. Later mortar is used, when thieves strike to remove the metal pins. The total amount of marble devolved in the construction is approximately 100,000 cubic metes. The numbers of entrances are 80, 76 for the gene ral spectators and 4 for the VIPs and the gladiators. For the audience, the first row is throne-types seat with backs. These are also the seats of honor. Women, when permitted to attend the programs, sit in a separate section.Upper diazomata seats are reserved for foreigners. The architectural design is so imaginative and great from the point of view of light that no artificial lighting is necessary, as the performances are held during the day. Sound effects are, however, used. The Pantheon-temple of all Gods: According t Michelangelo, Pantheon is â€Å"angelic and not human design. † The present Pantheon is about 1900 years old . Many legends prevail regarding the earlier structures of Pantheon. This is planned and designed by Hadrian, in 120 AD.â€Å"His plans called for a structure with three main parts: a pronaos or entrance portico, a circular domed rotunda or vault, and a connection between the two. The rotunda's internal geometry would create a perfect sphere, since t he height of the rotunda to the top of its dome would match its diameter: 142 feet (43. 30 m). At its top, the dome would have an oculus or eye, a circular opening, with a diameter of 27 feet (8. 2m), as its only light source. † (Parker–) Many imaginative and spiritual ideas are experimented on the design of this structure. This is conceived to be the sanctuary of all Gods.Timber forms layered with pozzolana cement are used in the foundation of the structure. This cement is made by grinding together lime and a volcanic product of Italy. The structure is supported by 16 gray granite columns. Each is 39 feet (11. 8 m) tall, five feet (1. 5 m) in diameter, and 60 tons in weight. The dome is constructed in tapering course. The base is 20 feet and thinnest at the oculus, 7. 5 feet. Pantheon is one of the marvels of the engineering skill, as this structure, with the awesome dome span, built on marshy land, is still perfect after the lapse of 2000 years.â€Å"The technical de tails are as under: Built: 120-126 AD under Emperor Hadrian, Foundation: 24†² thick at base and steps to 21†² at ground level, Rotunda: concrete, 20†² thick; 142†² diameter, Oculus: concrete: 7. 5†² thick; 27†² diameter, Interior Columns: 3†² diameter, 29†² tall topped with a Corinthian capital, of 4†² totaling 32†² 9†³ tall, 25 tons each, Portico: 16 granite columns 39†² tall, 5†² diameter, 60 tons each. † (Parker–) Other Roman Engineering skills to improve the lifestyles: Roman aqueduct at Segovia: Water supply to the entire city of Rome is done through using a system of 4=640 kilometers of aqueducts.The aqueduct at Segovia in Spain is one such creation of the engineering skill of Romans. The system stands the test of time. Many roads in Western Europe built with Roman engineering skills are still in use. The baths at Bath, England are used now also. The churches, palaces and lighthouses built by Romans are currently in use. The Hadrian’s Wall built in an inhospitable part of England is an engineering marvel. It is 117 kilometers long and in some areas, 6 meters high and 3 meters thick.This wall is built to protect soldiers from the onslaught of wind and cold. The forts can hold up to 1000 men. The facilities like washrooms and toilets are adequate. The wall has stood the test of time, though poorly maintained, and the precious marble part of it are removed and utilized for private use by the unscrupulous farmers. Roman houses for the rich are single-story houses, built around an atrium. â€Å"Beyond an atrium was a second open courtyard known as a peristylum. This area included a garden and it also had rooms opening up off of it.In the homes of the wealthy, the gardens served as a meeting point so they were designed to be shady and comfortable so that people could meet in them regardless of whether the sun was fierce. † (Roman) One of the famous houses where Roman mo saic has been extensively used is Fishbourne Palace in West Sussex. A unique under floor heating known as hypocaust is used to keep the houses warm. Architecture and the Engineering skill to execute a perfect project are alternative beats of the same heart—and Romans have many standing witnesses to prove this point.